Technology is a crazy thing. From 3D printing to virtual reality, we’ve made great strides in making life a little easier and a little more interesting.

However, not everyone is on board with augmented reality (AR) and virtual reality (VR) technology.

Apple CEO Tim Cook stated in an interview with Buzzfeed News that, “There’s no substitute for human contact. And so you want the technology to encourage that.”

Cook is on board for augmented reality, however. “We are high on AR for the long run,” Cook said during an earnings call this past summer. “I think AR can be huge.”


We caught a glimpse into the world of possibility with AR with the explosion of Pokemon Go this summer.

While Facebook, Google, and Microsoft have their sights set on making VR fantasy a reality, Apple seems to be honing in on augmented reality technology to go with its iconic iPhones.

“VR has some interesting applications, but I don’t think it’s a broad-based technology like AR,” Cook explained. “Augmented reality will take some time to get right, but I do think that it’s profound. We might … have a more productive conversation, if both of us have an AR experience standing here, right? And so I think that things like these are better when they’re incorporated without becoming a barrier to our talking. … You want the technology to amplify it, not to be a barrier.”

(H/T BuzzFeed News)

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