The Trump name has been dumped from the midtown building’s label on Google Maps.

It is not known by whom or at what time exactly, but well into Saturday evening, Google has not corrected the error.

It’s unclear when the switch occurred, but people on Twitter began tweeting about the new “brand identity” about 2 p.m.

If you you search for Trump Tower on Google Maps, you won’t find that exact name there. Instead, you’ll find “Dump Tower.”


When users type in “Trump Tower” on Google Maps, however, the location will still shows up. Though “Dump Tower” is the name popping up in the aerial view map.

It appears that only New York’s tower has been affected at the time of listing.

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