On Monday, AT&T announced it will be launching a channel exclusively about country-turned-pop phenomenon Taylor Swift. It’s called Taylor Swift NOW, and it will be full of Taylor Swift content such as music videos, glimpses into her personal life, and behind-the-scenes clips from concerts and music videos.
AT&T Entertainment CEO John Stankey said in a statement:
Taylor Swift NOW is one of many exciting things we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere.”
The network plans to release previews on social media following its launch on November 30 to give fans a taste of what the channel has to offer.
Watch the video previewing the channel below:
— DIRECTV (@DIRECTV) November 28, 2016